Why is DR not getting attention?
It is because,
a. Senior management of companies do not believe, they need to invest into something that *may* happen
b. DR is expensive - if you are not a storage company, your DR costs can skyrocket to the extent of listing them on your 10-k!
But think about it, what is not expensive? Automation is expensive, Regulation is expensive, Business Process Transformation is expensive. Atleast, DR enables you to do the best at something you are good at - do it once, do it the best!